Sunday, August 18, 2019
Free College Admissions Essays: Leader and Leadership :: College Admissions Essays
College Admissions: How would you Describe a Leader and Leadership  A significant part of effective leadership is the close connection between the leader and the follower, which often determines the success of the leader's mission. Unfortunately, this leader-follower relationship cannot be created according to some simple formula. Young leaders of today face special challenges as they try to communicate and interact with their followers and potential followers. By exploring global perspectives, human diversity, and ethics, young leaders can take yet another step forward in their development and preparation for twenty-first century leadership. Globalization has many implications for leadership today and in the future. Global perspectives are being spread to the farthest points in the world and to the most isolated people. People of different cultures come to the United States daily to live, travel, or engage in business. Leaders must respond to this challenge of globalization so they can effectively reach out to as many people as possible. Opening themselves to the world's changes allows leaders to compare and contrast their culture with the arts, language, beliefs, customs, philosophies, and ways of living of other people. By observing and questioning another culture, leaders can understand the origin of an individual's viewpoints and become more sensitive to the cultural needs of that individual. By continually exposing themselves to other cultures, young leaders can thoroughly develop this global perspective and devote themselves to making connections with the entire world.  On a more individual level, openness to human diversity plays a role in adjusting to the changes of the future. People are discovering that even within cultures, individuals come from diverse backgrounds, have different personalities, and prefer different ways of life. Young leaders can build a stronger relationship with their followers as they enhance their own appreciation for human diversity. As people become more diverse, leaders must learn how to communicate with them as individuals if a vision is to be shared, a cohesive group to be formed, and a goal to be achieved. Despite differences in opinions, the leader and followers can work together to complement each other as they move toward the mission of the group. By exposing themselves to all kinds of situation and communicating with many types of people, young leaders can develop an appreciation of human diversity. Conflicts caused by differences among individuals' personalities and cultures have created many ethical issues, and the number will only increase in this global society.
Saturday, August 17, 2019
Herman Miller Business Case Essay
1. Executive summary Herman Miller, an environmental leader in the office furniture industry that offers a wide variety of products including seating, systems furniture, filing storage, desks, tables and health care. In 1989, the company decided to adopt a triple-bottom-line philosophy, so it established and changed company’s environmental direction by adopting â€Å"Perfect Vision†initiative that targeted zero landfill, zero hazardous, waste generation, zero air and water emissions. In 1997, the company decided to implement a cradle-to-cradle (C2C) protocol based on eco-effectiveness vs. eco-efficiency and Waste equals food; which consisted of four key elements: biological and technical nutrients; green-yellow-orange list disassembly, recyclability and recycled content. The C2C approach focused on minimizing toxic pollution and reducing natural resources waste. After years of extensive work, in 2001, the company decided that it was time to implement a C2C design protocol on a product that would contain recyclable materials from beginning to end; Mirra chair project was launched. Herman Miller worked toward the design process, manufacturing, engineers, supply chain managers, manufacturing associates, design consultants, trained over 300 employees, worked with suppliers to find substitutes eco-friendly materials, performed raw material assessment, met with people from sales and marketing and discussed several options for closing the loop by recycling the material from Mirra chair. The major issue the company faced was determining the material that was going to be used for the arm-pad skin: polyvinyl chloride (PVC) versus thermoplastic urethane (TPU). PVC was known to be inexpensive and provided to be durable, scratch resistant and soft; but violated the standards of the C2C protocol. PVC had bad press due to its toxicity during manufacturing process and when it was burned or incinerated. In contrary, TPU showed that had acceptable quality characteristics; prove to be even more scratch resistant than PVC, but raw material cost was twice of PCV. Development and supply chain management teams preferred to proceed with PVC while the design for environment (DfE) team wanted to press forward with TPU. 2. Introduction 2.1 Company background Herman Milller was founded as a Michigan Start Furniture Company in 1905. In 1923 D.J. De Pree purchased it, renamed it after his father-in-law and grew the company into an internationally acclaimed furniture design house. Herman Miller is considered as one of the top four suppliers in the US office industry that offers suite office furniture including seating, systems furniture, filing, storage, desks, tables and healthcare furniture. In 2001 annuals sales were about $1.5 billion dollars. In 1989, the company decided to move toward environmental sustainability by changing company’s environmental policy and direction by adopting a cradle-to-cradle (C2C) design protocol for environmental sustainability. The cradle-to-cradle approach will emulate nature regenerative cycle at the end of the life cycle. C2C redesigned industrial processes by minimizing toxic pollution and reducing waste. In 2001, a Design for Environmental (DfE) team was formed to design and develop a new product. Mirra chair would be the most advanced and complete application of the C2C design protocol among any product manufacturer to date. 3.2 Identification of key issues facing the company * In 2002, the company suffered a decline in sales due to economic crisis and pre-internet-bubble where many of its customers cutback or dissolved. * The company realized that the ways its products were designed generated waste in the production process. * Cradle-to-grave process used by the company at the time, released toxic material into the environment. * Products were useless waste at the end of the useful lives. * The major key issue that the company faced when launching the design protocol of Mirra chair was to decide the type of material that was going to be used for the arm-pad skin: polyvinyl chloride (PVC) versus thermoplastic urethane (TPU) * Another relevant issue was the collection of Mirra chair after the end of its life cycle. DfE team were evaluating three alternatives: Herman Miller to collect chairs; retailers to collect the chairs; third party company would collect them or customer could return them directly. 3.3 Issues facing the company and/or industry * Herman Miller international market was significant. Most of Herman Miller’s customers were multi-national; therefore, tighter environmental regulations contributed to realize that the company needed to change its sustainability approach in order to stay ahead of the industry standard. * Moving toward environmental sustainability implied to review and redesign industrial processes that would generate less toxic pollution and deplete natural resources. 3.4 Opportunities for the company * Leader of residential, office furniture and workspace design. * One of top four suppliers in the U.S. office furniture industry. * Company offered innovative good designed and high quality products. * Sustainability strategy was one of their competitive advantages. * Company stay ahead of the game by setting new industry environmental standards. 3. Problem identification and analysis The company analyzed that the way their products were designed using the cradle-to-grave process released toxic material into the environment and generated waste that could be minimized or avoided. Tighter environmental regulations help to realized that in order to stay ahead of the game, they needed to change cradle-to-grave for a cradle-to-cradle process. In 2001, Herman Miller decided to implement a design protocol on a product from beginning to end, so Mirra chair project was chosen. In order to implement C2C protocol a DfE team was formed to develop environmental evaluation measures of the new product, redesign and change processes, create a database for suppliers’ materials using the Green-Yellow-Orange-Red list criteria and establish disassembly guidelines for the new product. Engineers, supply chain managers, manufacturing associates and design consultants worked together to change their processes. Over 300 employees were trained on the new design protocol. The design process was the first one to be reviewed. During the exploration phase, designers brainstormed on the basic concept of the product and outlined high-level specifications. Once the basic design was established during the development process, the product was divided into modules and different teams were assigned to each module. Each team developed a prototype of their modules, DfE team assessed the design, following the C2C protocol for material chemistry, disassembly, recyclability and recycled content. Scorecards (See annex 1) were created and feedbacks were communicated to the development team. The final DfE assessment (Annex 2) aggregated the material chemistry, disassembly, recyclability and recycled content scores for all modules and a scorecard for the final product was entered into Herman Miller’s material database for future reference. Each case was analyzed on a case-to-case basis; a final DfE score of at least 50% was typically required for product acceptance. Calculation of weight and scores were calculated using Exhibit 5 formulas and criteria (See annex 3a and 3b). The importance of these calculations was used to perform a material evaluation assessment. If final score were below 50%, the company would find alternate components that meet C2C protocol requirements or work with suppliers to find substitute inputs or completely new material. One of the major issues was the PVC material used for the arm-pad of the chair, it was classified as â€Å"red†material, and its final DfE score was 0% because of the toxins released during its manufacturing and disposal process. PVC is known to be extremely durable, scratch resistant, formable and cheap; but it doesn’t comply with the C2C protocol. Development engineers and supply chain group preferred PVC material because it was an inexpensive material and the tooling for the PVC arm pads had already been fabricated. Thermoplastic Urethane (TPU) was identified as an alternate and suitable material that meet the same product performance as PVC. Tests showed that TPU had acceptable quality characteristics and might be even more scratch resistance than PVC; however, raw material cost of TPU was twice of PCV and increased the cost of the arm pad assembly by approximately by 30%. To switch to TPU would cost over $100K in retooling or would try to modify the PVC tool to work with TPU. Modifications of the original tool were feasible, but it was unclear whether the part quality of the TPU arm pad skins would be consistent as the PVC skins. DfE team wanted to purse the use of TPU since it complies with C2C protocol. The closing loop of the Mirra chair was another relevant issue that concerned the company. Mirra team discussed several options of how to collect the recycling the material of the chair. Three basic options for collecting the chairs were identified: 1) Herman Miller could collect the chairs itself; 2) Retailers could collect them, 3) A third party company would collect them or 4) Customers could return the chairs to Herman Miller once they finished with their useful life or wanted to upgrade to newer chair models. If Herman Miller took the responsibility of collecting the used chairs, it would have to develop logistical support for handling the products coming back to the company. 4. Recommendations Based on environmental sustainability culture and the triple-bottom-line philosophy adopted by Herman Miller, I would recommend pressing forward with TPU material, which complies with C2C design protocol and continuous improvement policy of no inventory, no waste products and no waste parts and time. The company should promote a strong â€Å"PVC-free†marketing strategy to attract a bigger market share, taking into consideration that Mirra chair would be the most advanced and complete application of C2C protocol among competitors; and the first manufacturer to offer a product of its kind. Mirra chair project should be used as a base-line to determine the future of other Herman Miller’s products. If Mirra chair demonstrates to have a higher acceptance rate among customers, increased sales and elevated overall performance; the company should consider expanding its line of â€Å"green†products; or even switching from PVC products to PVC-free products over the course of the years. It is important to make a cost-benefit analysis comparing the two materials in order to have a better picture of the pros/cons and implications of any final determination. In addition, the company should hire a third party collector in order to avoid developing further logistical support and increase the cost for handling products coming back to the company at the end of its life cycle. 5. Conclusion Herman Miller’s corporate environmental goal was stated as to â€Å"become a sustainable business – manufacturing products without reducing the capacity of the environment to provide for future generations†. Therefore, final decision of pursuing PVC or TPU should be based corporate values and policies. The company needs to evaluate the possibility of the negative impact and consequences if it decides to launch a â€Å"green†product strategy but continues to include non-environmental friendly material on its products.
Friday, August 16, 2019
Acupuncture as a nonconventional treatment for chronic neck pain Essay
Acupuncture as a nonconventional treatment for chronic neck pain Introduction            IntroductionNeck pain has been classified as one of the commonest problems among the people. This condition arises from various disorders or it may originate from tissues located at the neck (Hush, et al., (2009).The neck is also known as a cervical spine. The necks structure is characterized by vertebrae which run from the upper torso to the skull’s base. The stability of the spine is associated to ligaments and muscles that run along the vertebrae (National Institutes of Health. (2013). A neck’s main importance is its mobility and the support it accords to the head. It is prone to injuries because it is not offered much protection like the rest of the spine. Injuries normally cause less and restricted mobility and triggers NAIP. Unfortunately neck pain are not accorded seriousness, most people treat the neck pain as temporary. There are unique cases where the symptoms do not go away and hence diagnosis and corresponding tre atment is required (American Academy of Orthopaedic Surgeons (2013).            Researchers (De Loose, V., Burnotte, F., Cagnie, B., Stevens, V., & Van Tiggelen, D. (2008). have found out that the pains are caused by several factors such as wear and tear, sprains and abnormalities of the neck tissue. There is evidence of neck pains arising from other pains such as arm or shoulder pains (De loose, 2008). Normally activities such as extreme bends of the neck, falls and vehicle accidents can cause neck injuries. In certain situations damage of the neck can damage the spine causing paralysis. Researchers have also found out that Spondylosis which occurs in people above the age of 40, adds strains to neck joints creating a path for chronic neck pain. But the condition is treatable through both conventional and nonconventional methods.            Researchers and doctors have identified acupuncture as a nonconventional treatment method which is a very effective method for treating chronic neck pains. Researcher (Blosssfeldt, 2004), says that, acupuncture is gaining momentum as a popular nonconventional treatment method for chronic neck pain. He also adds that, the method has been well tolerated and has low risk of adverse effects. (Liang et al, 2008) says that, a combination of both traditional and modern acupuncture technique usually result in a documented and improved neck pain patterns. (Blossfeldt, 2004) adds that acupuncture is widely accepted and it is utilized as a complementary therapy useful in neck pain management originating from cervical spondylitis.            Researchers have carried out studies relating to acupuncture systematic review with an aim to find out on acupuncture effectiveness. The studies have found effectiveness evidence as inconclusive (salter et al, 2004). There are studies which have produced results which are positively favoring acupuncture and there are other results which have produced negative findings on the effective of the method (salter et al, 2004).            Due to the varying results, this research was developed to find out on the effectiveness of acupuncture method as a non-conventional method in treatment of chronic neck pains in relation to other research findings. In respect to national health statistics and reports, Survey data analysis can be used by medical professionals to measure the pain levels of patients before and after acupuncture treatment. Gathering results from various studies and comparing with the structures of acupuncture and preventive measures of neck pains can help us determine on the effectiveness of acupuncture as a treatment method. In this literature review the researcher will review on 1) how to establish the viability of acupuncture therapies in the treatment of chronic neck pain; 2) understanding of how sham, shallow and randomized acupuncture therapies are utilized in the treatment of chronic neck pain; 3)provide a conclusive evidence of the success of acupunctu re as an ideal method of relieving pain; 4)establish the effects of the three acupuncture therapies in the treatment of individuals with chronic pain of the neck; 5)offer recommendation of the viability of acupuncture as a treatment option that can be used by people with chronic neck pains. The researcher will also compare the duration of acupuncture treatment with other methods and also the cost associated and risk factors thereof.            METHODOLOGYTarget PopulationThe research data collected in this study focused on patients suffering from chronic neck pain. The individuals used in the research fell within the age of 21 and 55 years old. Although there are many patients who report about neck pain ailments in different health care facilities across the United States, patients withinthe ages of 21 and 55 years old were ideal for this research study. This was due to the fact that they were easier to track their progress of healing over a longer period of time. Elderly patients over the age of 55 years were not best placed in this research considering the various attributes in the healing processes of such people, which was proven to be relatively lower. Most of the data aboutindividuals with chronic pain of the neck was randomly collected in health care facilities in the State of California, United States. The majority of these patients were diagnosed with chronic neck pain and were put under a special focus while three acupuncture methods of therapies were performed(Witt 2004, p. 99). The study generally involved a thorough investigation of 191 patients in California’s health care. It is important to acknowledge that the various patients were deliberately initiated to acupuncture treatment as their decision to try the alternative medical practice after unsuccessful treatments in the mainstream medical procedures.            There were certainly no limitation on the sex of the patients; hence the research involved both male and female patients. Additionally, there was no specified number of male or females in the study, as patients, treatment and progress of treatment of patients was randomly taken. Further, it was assumed that both male and female patients presented similar responses to the different acupuncture therapies performed in the study(Sun et al, 2009, p. 850).The research was not limited by either ethnicity or race, although believed to have different characteristics in regard to various medical procedures.            Variables of the studyThe dependent variables in this study included the neck pain as an ailment caused by various aspects such as physical injury and disease or condition among others. The rates of cases involving chronic neck pains during the period of this study were generally unprecedented as the causes of such ailments greatly varied. Chronic neck pain among the patients varied in regard to the specific causes, which in this case included degenerative disc disease, neck injury, neck strain, herniated disc as well as pinched neck(Sun et al, 2009, p. 850). The first step in the treatment procedure involved a thorough diagnosis of common neck infections that caused the chronic pain. The research exploits treatment of such neck pains using acupuncture which falls into three categories including optimized acupuncture, shallow acupuncture and sham acupuncture.            Research LimitationsThe key limitations were based on neck pain due to common infection like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck. It was difficult in the study since some of patients did not present themselves on the day of the study. The study also used a large number of patients which was a challenge for the researcher. The different patients involved in this study had chronic neck pains attributed to extremely different causes, which included physical injuries, some rare infections, and virus infections among others(Witt 2004, p. 99). The patients with this problem are generally taken through the three acupuncture therapies, regardless of the cause of their condition(Hush 2004, p. 1533). The fact that all patients are uniformly taken into similar medical procedures without being categorized in relation to their specific cause of chronic neck pain remain as the greatest limiting attribute of this research. Additionally, time was a limiting factor since the time allowed for the research was not enough to efficiently tackle critically the objectives of the study.            Research criteria and Database usedIn this study, the items were collected through searching peer reviewed journal articles and therefore, the researcher thoroughly searched in various databases for article that provided information for patients suffering from chronic neck pains, specifically those individuals between the age of 21 and 55 years old. The researcher further categorized the data collected to form two groups of patients of the age bracket of 21 and 34 years and those between 35 and 55 years old. The creation of these two groups was essential as taking a wider range of people of ages 21 to 55 years old would present relatively a higher deviation in the healing processes of the patients, as those above the age of 35 years present a much longer period of healing as compared to the youthful 21 to 34 years group. The researcher focused the search on SPORT Discus, Academic Search Premier, BMJ Research Articles and Gov., database.            Keywords used in the studyThe key terms the researcher commonly used while searching for the relevant articles included: Chronic neck pain, cervical pain types of acupuncture, alternative medicine, Sham acupuncture, Shallow acupuncture and Randomized acupuncture.            OVERVIEW OF ACUPUNCTURE PRACTICEPracticing acupuncture started many centuries ago as a type of medication in China. It is the practice of implanting needles at certain points of the human skin as a form of therapy. In acupuncture practices, there is no involvement of drugs but only the needles are enough to accomplish the therapy (Liang et al, 8). The practice originated from China and has been noted to spread all over west of Europe (Liang et al, 8).As argued by the model on Chinese medicine, the specific places that the acupuncture needles are placed lies on the path named meridians where the dynamic energy goes through, hence allowing its access to control and regulate the flow of energy which is believed to be the cause of force imbalance (Willich et al, 2006, p. 98).            Populations and AcupunctureAcupuncture has been practiced in several parts globally, especially in Europe even though it is in its inception stages in the United States. According to NHI survey done in the year 2007 that also considered the use of CAM in America,where 1.4% of the respondents were found to be using acupuncture before then. The 3.1 million of the American population claimed they only practice it majorly for severe migraine and repetitive pain. The study showed that half of the respondents used acupuncture to treat chronic neck pain (Sun et al, 2009, p. 850).            The practice should obviously be regarded by physicians as an ideal treatment preference due to the backing it has received from those individuals who have used it in the treatment of chronic neck pain. Subsequently, the study did not restrict the adults basing on their gender due to limited research.            CHRONIC NECK PAINChronic neck pain is an ailment that is characterized by pain in the neck that lasts for an unusually long period of time, commonly over a period of three months(Blossfeldt, 2004). Although different from the common medical conditions of neck pains that last for only days, chronic neck pain is typically an ailment that takes even years without success in its treatment in the mainstream medical practices(Irnich, 2002). Chronic neck pain is usually associated with a number of disorders, as well as diseases that can involve any of the tissues around the neck(Witt 2004, p. 99). For instance, the common causes of this condition are strains of the neck, injury of the neck like a herniated disc, pinched disc, or whiplash, and degenerative disc disease. In addition, chronic neck pain is also linked to common infection like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck. Some patients also had chronic neck pains caused by extremely different causes, which include physical injuries, some rare infections, and virus infections among others. Further, chronic neck pain is also caused by certain infections like virus infection of the neck and lymph nope swelling, as well as other infections such as tuberculosis of the neck, meningitis, and infection of spine bones around the neck.            RISK FACTORS OF CHRONIC NECK PAINSChronic neck pain is generally caused by numerous factors ranging from physical injury to certain infections around the neck body tissues. Since neck pain affects the muscles around the body areas of the neck, it becomes painful to move the neck (De Loose, 2008, p. 475). In order to avoid or to prevent neck pains for the patients, it is always essential to consider staying away from activities may twist the neck and subsequently aggravate the already painful section of the neck(Witt 2004, p. 99). Therisk factors for the pain usually include injury from involvement in activities like motor vehicle accidents, horse riding, contact sports and bull riding among others, degeneration of cervical disc also known as Spondylitis, neck bent and twisting positions (De Loose, 2008, p. 475).In addition, it is also advisable to have activities that will enhance neck strengthening exercise, as well as neck bracing, reduc e TV watching usage of safety belts in motor vehicles and going to the gym for exercise.            TYPES OF ACUPUNCTURE USED IN CHRONIC NECK PAIN TREATMENTOptimized acupuncture therapyThe practice of optimized acupuncture therapy involves the utilization of traditional acupuncture, which is usually followed by intradermal needle therapy, commonly referred to as INT(Hush 2004, p. 1533). The use of OAT usually consists of the use of nine acupuncture points typically selected for an optimized acupuncture therapy group on the advice and consensus of the national expert committee of the OAT procedures. In this case, four points are subsequently located by physician intending to perform the OAT. The points selected are usually the cervical positive reactions planes found in the top and bottom of the cervical planes as well as horizontally away from the corresponding cervical vertebra(Witt 2004, p. 99). The study found that this type of acupuncture practice is highly sensitive and hence the need to be performed by an individual with more than five of practice experiences            Sham acupuncture therapyThe practice is put into use only as a tool for control in the scientific research in order to measure the efficiency of real acupuncture in various disease treatment. This type of acupuncture involves the use of skin penetrating shallow needles on the specified sham groups’ tender points.The tender points that are used in this method of acupuncture therapy are categorized as the key areas recommended for the acupuncture, which are the Ah Shee, also referred to as â€Å"oh yes point†. The points are crucial in this therapy and have to be used throughout the treatment procedure. Typically, the location of sham points is commonly defined by 25mm lateral extending to the standard location used for the OAT group.They include: the sham point of Dazhui (GV14) 25mm, which is 25 mm vertically below the usual standard GV14, sham points of (S115) Jianzhongshu and Huatuojiaji, which is 25 mm lateral to standard S 115 (Liang et al, 8). After the sham acupuncture, individuals undergoing the process or patients are treated through the use of point pressing (De Loose, 2008, p. 475). The findings show that a patient does not notice whether it is sham or real acupuncture being used. The results showed that the variation between real and sham practices are caused by habituation or the control effects. If the real acupuncture is efficient compared to the sham, then the habituation and control effects such as expectations of the patient, behavior and beliefs are present.            Shallow acupuncture therapyShallow acupuncture group undergoes similar procedures as the other OAT groups.However, the physicians are required to insert the needles in a vertical manner in order to reach the subcutaneous level at a specified depth of not more than 3 mm (Salter et al, 2004). Needle manipulation or any other sensation is prohibited in this particular group. Ultimately, after the shallow acupuncture, the patients are additionally treated by INT through the use of a similar method as in the other OAT groups. It was found that the therapy do not fully treat the pain fully due to its shallow penetration hence the need for additional treatment that follow the same procedures. It results to a more efficient treatment in comparison to other therapies though takes much time (Salter et al, 2004).            ACUPUNCTURE AS AN IDEAL METHOD COMPARED TO PHYSIOTHERAPYZhuang (2012); Robertshawe, (2008), compares the use of acupuncture and physiotherapy in the treatment of chronic neck pain in a research that took place in China. The research involved screening of a total of 310 patients. The patients were then randomly split into two equal groups, where one group was treated using acupuncture method, while the other group received treatment through physiotherapy. The outcome of the treatment of the two procedures revealed that patients treated under acupuncture procedures had better results in relieving neck pain, particularly after a period of three months. It is essential to acknowledge that physiotherapy is an alternative medical practice that can be used in the treatment of chronic neck pain. While acupuncture therapies generally used sterilizes needles that are usually inserted in the area around the neck depending on the type of acupuncture u sed, physiotherapy does not involve the use of needles. Physiotherapy utilizes several types of manipulation as well as exercise to relieve pain. The common illustration of the use of physiotherapy is the stretch, strengthen and straighten up exercise movements of the neck (Robertshawe, 2008; Willich, 2006).            EFFECTS OF ACUPUNCTURE TREATMENTWhite, (2001); Ji-Eun, (2010), researched about the adverse effects following a use of acupuncture to treat patients with chronic neck pain. In his survey, which included a prospective survey of 32,000 consultations with physiotherapists and doctors, the researcher, Adrian White aimed at ascertaining the incidence of adverse effects that are related to acupuncture treatment, as practiced by British doctors during that time. The research utilized data that were collected for the June of 1998 to February of 2000, from a total of 78 acupuncturists. Altogether the resulting significant effects were 43, subsequently giving only a rate of only 14 patients of the 10,000 patients included in the data. The results of this study showed that only 0.14 percent of the patients who used acupuncture in the treatment of chronic pain experience adverse effects (White, 2001). All the adverse effects were reported to have had cleared within the period of one week after the therapy. Similar diminishing effects were characterized at a longer period, except for only one incident that lasted for several weeks. The result derived from the data of acupuncture treatment did not report any serious adverse effects. The rates can only be classified as minimal considering that it was only 14 adverse effects out of the total 10,000 patients who were analyzed with the data provided (White, 2001; Ji-Eun, 2010). Generally, these effect rates do not give significant risk per individual patient.            RECOMMENDATION ON ACUPUNCTURE’S VIABILITYThe article by Chen, et al., (2010), offers exclusive views on acupuncture given by various physicians. The research by Chen among other authors who contributed to the article, there study targets collecting information that addresses the role of acupuncture in the management of pain in regard to opinions of physicians who manage such conditions. The research was conducted between 2007 and 2008 using a nationwide e-mail to 1083 physicians who were in active acupuncture practice in the United States. Chan et al., (2010) found that the overwhelmingly majority of the responders of the survey had a positive attitude and favorable experience of the use of acupuncture as an alternative modality in the management of chronic pain. The results of the survey subsequently indicate that acupuncture is considered effective by physicians in the management of chronic neck pain.            CASE STUDIES:Acupuncture for patients with chronic neck painWitt et al., (2006) undertook the study in examining how effective acupuncture as an alternative treatment for neck pain treatment in comparison to patients who used routine medical care. The study used a random approach of more than 14000 individuals aged above 18 suffering from neck pain symptoms within a period of 6 months. Also took a non-acupuncture for 15 sessions within a period of 3 months. The acupuncture category were given injections without any other acupuncture treatment. The group which was controlled was not treated using acupuncture but both groups could use any other mode of treatment. The study found out that patients using routine care and add on acupuncture treatment showed significant improvements in both pain and quality of their lives in comparison to patients who only used routine treatments. Therefore, the results concludes that acupuncture can be used alo ngside routine treatments to achieve optimal results.            Efficacy and safety of acupunctureVas, et al, (2006) conducted a study to establish the effectiveness of acupuncture vis a vis placebo. Both methods were to be utilized to treat chronic neck pains that were not complicated. (N=123) patients, who were over the ages 17 and who possessed chronic neck pains for over 3 months were used. They were randomly selected into 2 groups, the acupuncture group and placebo group. For 3 weeks, the acupuncture group was treated with 5 acupuncture treatments. The treatment characteristics were, 30 minutes treatment followed by 10 minutes manual treatments. While the placebo group was subjected to transcutaneous nerve stimulation, which was characterized by 30 minutes of treatment and the potentiometer was being adjusted after every 10 minutes.            The findings from this study were that, acupuncture as a form of neck treatment had minimal side effects. For overall effectiveness, acupuncture was found to have higher effectiveness than placebo. Researchers conclusively said that, acupuncture was effective.            DISCUSSIONIn its broad context, this research has dwelled in covering all the related material on acupuncture and especially its effectiveness in treatment of acupuncture. Most are the studies which have found considerable effectiveness and a few studies have found less significant improvement in acupuncture use. The researchers (salter et al, 2006; Liang et al 2012; Chen et al 2010; vas et al 2006) have favorably recognized acupuncture as an effective non-conventional treatment method.            From the review above, it is evident that all the methods of acupuncture are effective in treatment of chronic neck pains. Sham, optimization and shallow acupuncture all have a capacity of effectiveness when administered well. The various studies by salter have provided solid practical evidence and information on patients’ health upon using all the three types of acupuncture in treatment of patients and individuals (salter et al 2004). For example in 2007, a national health interview survey in America found that, 1.4% of respondents have used acupuncture to treat chronic neck pains. That percentage reported success, which is a testament to acupunctures effectiveness (National Center for Complementary and Alternative Medicine 2012).            (Blossfeldt, 2004) in his research notes that, acupuncture optimized technique success rate was a favorable 68%. Blossfeldt also noted that, on short term basis, acupuncture was 78% effective, while on long term basis it was 49% effective. Salter also found out on effectiveness of acupuncture. The neck pain questionnaire that he used for a period of 3 months, found out that, of the 34 % of the patients who have neck pains, 14% of these have effectively used acupuncture therapy (salter et al 2004) another researcher Liang, who conducted studies in china in association with other scholars, they found out that optimized acupuncture as a method of treating chronic neck pains was very effective.            Although I extensively performed research on a wide range of databases, there are some articles that may have been missed out. Since I was individually conducting this research alone, it is possible that the large number of crucial articles were subsequently overlooked. In addition, there are many external factors that could have influenced the entire result of the use of acupuncture as an ideal treatment for chronic neck pain. The majority of studies slightly differ in a number of issues such as data collected, population, or any of combinations of these factors. White (2001) precisely researched about the adverse events following a use of acupuncture to treat patients with chronic neck pain, with an extreme number of respondents. Chen, L. et al., (2010), had a relatively smaller number of responders, and also had collection of data to be collected only through email in his research on the effectiveness of acupuncture in the management of chronic pain in the neck. These are some of the factors that were out of the scope of the research, hence determining the effectiveness of acupuncture was difficult, since the aspect of effectiveness could easily be isolated from some external factors.            The analysis of the specific information provided by the studies of the literature review of this research paper indicates that either of the three methods of acupuncture can effectively treat the chronic neck pain. The procedural practice of sham, shallow and optimized acupuncture, though different, they present similar way of performing the acupuncture therapy, equally offering effective treatment for chronic neck pain. Liang et al, (2012) asserts that the three types of acupuncture to be based on the thought that decrease or alienation of pain can be enhanced by releasing the chemicals responsible for blocking pain. Issues of age in the study have been considered as the research only focused on individuals between 21 years old and 55 years, as they are likely to have a faster period of healing as compared to adult elderly groups of more than 55 years old. Generally, the use of acupuncture is illustrated as effective as it has previously been used to treat patients with chronic neck pain.            The loopholes evident in the research include the possibility of a prior knowledge in determining the differences that may emerge upon consideration for gender in the treatment program. In the entire study, there is no single explanation of the ratio of females against the males in finding out the effectiveness of acupuncture treatment procedures. The study focused on a general perspective of patients with chronic neck pain regardless of their respective sex or gender. The knowledge of the differences that exist between males and females could have some effects on the understanding the use of acupuncture. In addition, the paper did not focus on the causes of the various neck pain, which could also compromise the results of the study, considering that such plans are typically attributed to a wide variety of causes.            Topics that can be considered for further research are establishing the element of gender in determining the effectiveness of acupuncture while treating chronic neck problem. The various studies illustrated in the research paper did not point out the importance of understanding differences in the healing process of male and female patients with chronic neck pain. I suggest a study be conducted with a major emphasis on the aspect of gender differences between patients in order to determine the effectiveness of acupuncture treatment for neck pain in male and female patients. If this study is conducted, it will be possible to compare the effectiveness of acupuncture treatment between male and female patients within the same health condition of chronic neck pain. References Blossfeldt, P. (2004). Acupuncture for Chronic neck pain: a cohort study in an NHS pain Clinic.22(3): 146-151. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/15551941Chen, L., Houghton, M., Seefeld, L., Malarick, C. & Mao.Jianren. (2010). A Survey of SelectedPhysician Views on Acupuncture in Pain Management. 11(4), 530-534 Salter, G.C, Roman, M., Bland, M. J & MacPherson, H. (2006). Acupuncture for chronic pain: apilot for randomized controlled trial. 7(1): 3-14. Retrieved fromhttp://www.biomedcentral.com/1471-2474/7/99 Liang, Z. H., Di, Z., Jiang, S., Xu, S. J., Zhu, X. P., Fu, W,.& Lu, A. P. (2012). The optimizedacupuncture treatment for neck pain caused by cervical spondylosis: a study protocol of amulticenter randomized controlled trial. 13(1): 2-18. Retrieved fromhttp://www.ncbi.nlm.nih.gov/pubmed/22776567 American Academy of Orthopaedic Surgeons.(2013). neck pain. Retrieved fromhttp://orthoinfo.aaos.org/topic.cfm?topic=a00231Chen, L., Houghton, M., Seefeld, L., Malarick, C., & Mao, J. (2010).a survey of selected physician views on acupuncture in pain management. Pain Medicine, 11(4), 530-534. Retrieved from SPORTDiscus. De Loose, V., Burnotte, F., Cagnie, B., Stevens, V., & Van Tiggelen, D. (2008). Prevalence and risk factors of neck pain in military office workers. Military Medicine, 173(5), 474-479. Retrieved from Academic Search Premier. Hush, J. M., Michaleff, Z., Maher, C. G., &Refshauge, K. (2009). Individual, physical and psychological risk factors for neck pain in Australian office workers: a 1-year longitudinal study. European Spine Journal, 18(10), 1532-1540. Retrieved from Academic Search Premier. Irnich, D., Behrens, N., Gleditsch, J. M., Stà ¶r, W., Schreiber, M. A., Schà ¶ps, P., & †¦ Beyer, A. (2002). Immediate effects of dry needling and acupuncture at distant points in chronic neck pain: results of a randomized, double-blind, sham-controlled crossover trial. Pain (03043959), 99(1/2), 83.Retrieved from Academic Search Premier. Ji-Eun, P., MyeongSoo, L., Jun-Yong, C., Bo-Young, K., & Sun-Mi, C. (2010). Adverse Events Associated with Acupuncture: A Prospective Survey. Journal Of Alternative & Complementary Medicine, 16(9), 959-963. Retrieved by Academic Search Premier. National Center for Complementary and Alternative Medicine. (2012). Acupuncture: an introduction. Retrieved from http://nccam.nih.gov/health/acupuncture/introduction.htmNational Institutes of Health.(2013). neck pain.Retreived from http://www.nlm.nih.gov/medlineplus/ency/article/003025.htmRobertshawe, P. (2008). Acupuncture and physiotherapy for neck tension.Journal Of The Australian Traditional-Medicine Society, 14(3), 187. Retrieved from Academic Search Premier. Sun, M., Hsieh, C., Cheng, Y., Hung, H., Li, T., Yen, S., & Huang, I. (2010). The therapeutic effects of acupuncture on patients or individuals with chronic neck myofascial pain syndrome:: a single-blind randomized controlled trial. American Journal Of Chinese Medicine, 38(5), 849-859. Retrieved from Academic Search Premier. Vas, J., Perea-Milla, E., Mà ©ndez, C., Navarro, C., Leà ³n Rubio, J., Brioso, M., &Obrero, I. (2006). Efficacy and safety of acupuncture for chronic uncomplicated neck pain: A randomised controlled study. Pain (03043959), 126(1-3), 245-255. Retrieved from Academic Search Premier. White, A. (2001). Adverse events following acupuncture: prospective survey of 32,000 consultations with doctors and physiotherapists. 10(1), 3-14 Retrieved from BMJ Research Articles Willich, S. N., Reinhold, T., Selim, D., Jena, S., Brinkhaus, B., & Witt, C. M. (2006).Cost-effectiveness of acupuncture treatment in patients or individuals with chronic neck pain.Pain (03043959), 125(1/2), 107-113. Retrieved from Academic Search Premier Witt, C. M., Jena, S., Brinkhaus, B., Liecker, B., Wegscheider, K., &Willich, S. N. (2006). Acupuncture for patients or individuals with chronic neck pain. Pain (03043959), 125(1/2), 98-106. Retrived from Academic Search Premier. Source document
Thursday, August 15, 2019
Nike Case Study
1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study Profile: Nike is a cooperation which sells clothing, footwear, sportswear, and sport equipment. Through many retail stores and various distributors, the company sells products to more than 170 countries including the USA, Europe, Middle East, Africa and Asia Pacific (Datamonitor, 2012). Nike is headquartered in Beaverton, Oregon, USA; it is the top supplier of athletic shoes and apparel and is one of the top manufacturers of sports equipment, with revenue in excess of $20. 862 million in FY ended May, 2011 (Datamonitor, 2012).Based on geography regions, revenues are generated by Nike through six main regions: North America accounted for 42. 1% of sales, followed by Western Europe (21. 1%), Emerging Markets (15. 2%), Greater China (11. 5%), Central and East Europe (5. 7%); and Japan (4. 3%) (Datamonitor, 2012). Also, Nike is facing with strong competition from Adidas at present. According to James (2012), Nike has 18% market share of the United Kingdom’s markets while Adidas ha s only 15%. Origins and Key Developments According to Datamonitor (2012), Nike was established in 1964 by Phil Knight and Bill Bowerman.At the beginning, Nike was known as Blue Ribbon Sports which sold Tiger shoes. At that time, Knight shook hand with the Onitsuka Co in Japan in order to mass-produce products. In 1971, Knight and Bowerman planned to change their company from a footwear distributor to a company designs and manufactures athletic shoes. The name â€Å"Nike†was created in 1972 and the brand mark was designed by a student at Portland State University. The mid-1980s was a period of transition when Nike had made a wrong aerobics boom calculation which gave chances for other competitors to develop their businesses.Fortunately, in 1985, new ideas in a signature shoe for National Basketball Association from Michael Jordan helped Nike improve their performance. By the end of the 1980s, Nike has finished their IPO and became a publicly traded company. At this time, Nike focused on advertising to attract more customers and differentiate themselves from competitors. The 1990s saw the rapid expansion of Nike since there are many Nike’s stores around the US and internationally. By the middle of the 1990s, Nike concentrated on sponsorship to make the company become well-known.In 2000, Nike created a new innovation called â€Å"Nike Shox†and focused on the â€Å"Secret Tournament†marketing campaign in 2002. They are continuing to focus on innovative and marketing to differentiate themselves from competitors (Nike, 2012). SWOT Analysis According to Datamonitor (2012), the first of three Nike’s strengths is the market position with strong brand equity. The company became the leader in most of sport’s product segmentation. As a result, their global footwear market share increases from 14% in 2006 to 16% in 2009 (Datamonitor, 2012). In 2011, Nike’s brand value achieved $14. 28 million (Forbes, 2011). Secondly, Dat amonitor (2012) pointed out that Nike concentrates on technical innovation and cooperates with other famous companies to create a new range of products. The company is carrying out research to give advisories to athletic, coaches and trainers on effective designs, light materials and develops functions of products. Furthermore, Nike has built the relationship with Apple and has created a product for Apple’s users called Nike+ GPS. Nike+ GPS lets users track their pace, distance, time and calories-burned through their Iphone or Ipod (Nike, 2012).Consequently, many Apple’s users buy Nike footwear to discover this function on their devices. Finally, Nike has a world-wide distribution channel. They sell their products by means of Nike-owned stores and a mix of independent distributors and licenses around the world. In term of weaknesses, Nike depends too much on third party manufacturers in Asia, such as: vietnam, China, Malaysia, Sri Lanka, Turkey and Indonesia to decreas e the costs of production (Datamonitor, 2012). As a result, Nike has not much control of the product quality.For example, Renonvpilaw (2005) reports that Nike took back about 9,000 units of Nike Get-Go and Little Get-Go children’s athletic shoes which were produced in Indonesia in 2005. Thus, this event makes some impacts on Nike’s image. Nike also has some opportunities to develop the business. First of all, the development of India’s economics within the remove restriction on foreign investment from government make India becomes an attractive market for foreign companies. Datamonitor (2012) shows that the footwear market in India increased 9. 2% and achieved at $4,104. million in 2009. Another opportunity is the rapid development of the global footwear market. According to Datamonitor (2012), the global footwear market rose by 2. 6% and reached $196. 3 billion in 2009 and will achieve $230. 8 billion in 2014. The main threats that Nike is dealing with are the intense competition from Adidas in the international market. Moreover, in the US market, the company has to face cheaper imported footwear from Asia; especially China. It will have some effect on the price of Nike’s products and influence revenues of the company.In addition, according to BBC News (2009), there are about 8,000 pairs of counterfeit sports shoes from China imported to UK per month. It affects not only Nike’s revenues but also the image of company. Evaluation In spite of depending too much on third parties, there is evidence that Nike will try to tighten management in third party factories. Nike will reinforce inspectors and send them to different factories on the world (BBC News, 2008). These staff will ensure the product is produced following the right standards. Beside that, there are signs which show that Nike will develop well in India.According to Nike (2012), Nike wrested the rights to become the official kit sponsor for the India cricket team from 2010 to 2015. By this way, they will become famous in India since Indian is a crazy cricket fan. For another, in order to maintain the market leader position, it depends on Nike’s ability to increase innovation and sponsorship to compete with Adidas. Lee and Aiken (2010:250) report that Nike will investigate into High School League in Taiwan to develop a long term relationship between a company and young customer public events.Thus, Nike will continue to get feedback as well as works on research projects directly with customers, to get experiences in order to innovate their products (Ramaswamy, 2008:11). Finally, Nike will establish the relationship with the police in some countries to avoid counterfeit goods. In Croatia, Nike and Police cooperate together to find out counterfeit goods (Williamette Week, 2011). To summarize, Nike will has chances to develop the company if they continue to maintain the market leader position in term of innovation, taking advantage of sponsorsh ip and having solutions to prevent the development of counterfeit goods.Bibliography BBC News (2009), Fake shoes valued at ? 1m seized, [Online], Available from: http://news. bbc. co. uk/1/hi/england/suffolk/7976876. stm [assessed 7 May 2012]. BBC News (2008), Gap and Nike: No Sweat? , [Online], Available from: http://news. bbc. co. uk/1/hi/programmes/panorama/970385. stm [assessed 7 May 2012]. Datamonitor (2012), Nike Inc: Company Profile, [Online], Available from: www. datamonitor. com [assessed 2 May 2012]. Forbes (2011), The World's Top Sports Brands, [Online], Available from: http://www. forbes. om/2010/02/03/most-powerful-sports-names-tiger-woods-nike-cmo-network-sports-brands. html [assessed 6 May 2012]. James, H. (2011), London 2012 Olympics: Adidas aims to beat Nike into second place at Games, [Online], Available from: http://www. telegraph. co. uk/finance/london-olympics-business/8545104/London-2012-Olympics-Adidas-aims-to-beat-Nike-into-second-place-at-Games. html [assess ed 6 May 2012]. Lee, C. and Aiken, K. (2010), Changing brand associations in Taiwan: Nike's sponsorship of high-school basketball, Journal of Sponsorship, Vol. 3, May, pp. 50. Nike (2011), Annual Report, [Online], Available from: http://investors. nikeinc. com/Investors/Financial-Reports-and-Filings/Annual-Reports/default. aspx [assessed 4 May 2012]. Nike (2011), History & Heritage, [Online], Available from: http://nikeinc. com/pages/history-heritage#tab6-tab [assessed 3 May 2012]. Nike (2012), Nike celebrates India’s cricket team with elite holiday collection, [Online], Available from: http://nikeinc. com/news/nike-celebrates-indias-cricket-team-with-elite-holiday-collection [accessed 4 May 2012]. Ramaswamy, V. 2008), Co-creating value through customers' experiences: the Nike case, Strategy ; Leadership Journal, Vol. 36, pp. 11. Renonvpilaw (2005), NIKE Recall of Children's Athletic Shoes, [Online], Available from: http://renonvpilaw. com/picontent/products/recalls/product. php? id=76 [assessed 3 May 2012]. Williamette Week (2011), NIKE REPRESENTATIVE DESCRIBES COUNTERFEIT GOODS SMUGGLING IN CROATIA, [Online], Available from: http://wweek. com/portland/article-18471-nike-representative-describes-counterfeit-goods-smuggling-in-croatia. html [assessed 7 May 2012]. Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010
Chemistry IA: Electrolysis of Metal Sulphate solutions Essay
Introduction Electrolysis is the chemical decomposition of a compound by applying an electric current through a solution containing ions. Electrolytes are required to conduct electricity. They must be dissolved in water or in molten state for the electrolytes to conduct because then, the ions are free to move allowing the solution to be electrolyzed.[1] In electrolysis, reduction happens at the cathode whilst oxidation happens at the anode. Reduction is the loss of electrons and oxidation is the gain of electrons. Research Question In this experiment, I will be electrolyzing nickel sulphate (NiSO4) solution. To further explain the aim of this experiment, I have formulated a research question: â€Å"How does changing the current affect the mass of nickel deposited at the cathode in the electrolysis of nickel sulphate?†Hypothesis I predict that as the electrical charge increases, the mass of nickel deposited at the cathode after electrolysis will also increase. Faraday’s law of electrolysis, which investigates the quantitative relationship on electrochemical, can support this. Faraday’s law states, â€Å"The amount of the substance produced by current at an electrode is directly proportional to the quantity of electricity used†.[2] During this electrolysis experiment, the aqueous solution of Nickel Sulphate will transfer Nickel from the anode to the cathode. Therefore indicating that the nickel sulphate solution is ionised by the electric current and dissociated into nickel ions and sulphate ions. This can be represented in a chemical equation: NiSO4 à ¯ Ni2+ + SO42- At the cathode, positively charged nickel ions are formed there and Ni2+ ions are reduced to Ni by gaining two electrons: Ni2+ + 2e à ¯ Ni At the anode, Ni is oxidised into Ni2+ by dissolving and going into the nickel sulphate solution and finally depositing nickel at the cathode: Ni à ¯ Ni2+ + 2e When the electrolysis circuit has electricity flowing, the nickel ions will float towards the electrode. Therefore, when the current is increased, the nickel ions flow faster and reaching the cathode faster. So there will be more nickel deposited as the rate of electrolysis is increased. Independent and Dependent Variables Variable measured Method of measuring variable Independent variable Magnitude of current flowing into the electrolytes (A) The 5 values I will use for current flowing into the electrolytes will be: 0.5 amps 1.0 amps 1.5 amps 2.0amps 2.5 amps To vary the values of current, a variable resistor will need to be used in the ciruit to control the flow of current. The amps values can be determined using an ammeter, which is also attached to the electrolysis circuit. Dependent variable Mass of Nickel (g) The mass of nickel deposited at the cathode after electrolysis will be measured for results. This will be determined by weighing the nickel electrodes before the experiment and after electrolysis. For this, a electronic balance will be used to weigh them. Controlled Variables Variable measured Method of measuring variable Controlled variables Temperature ( °C) The entire experiment will be done in room temperature of around 24 °C to ensure that the temperature for each trial will be the same. The temperature will be measured using a thermometer. Concentration of solution (moldm-3) The concentration of nickel sulphate needs to be kept constant at 1 moldm-3. This is because the same concentration will allow the number of ions in the solution to be the same, thus the number of collisions during the electrolysis will be kept the same. Volume of solution (cm3) The volume of nickel sulphate for each trial will be kept at 100cm3. Measuring cylinders will be used for accurate measurement. Time (min) The timing for the experiment needs to be controlled very carefully to ensure the amount of current passing the electrolytic cell will have the same amount of time. For each trial, it will run for 2 minutes. This will be determined using a stopwatch. Voltage (V) To keep the voltage of this experiment constant set at 5V, we only need to switch the power pack to 5V and keep it there. Distance between electrodes (mm) The distance between the nickel electrodes needs to be kept constant so it doesn’t affect the amount of current passing. The distance will be kept at 40mm and this will be measured using a ruler. Surface of electrodes Before using the electrodes in the experiment, sand paper will be used to remove the oxide layer on the sheet of nickel. This will ensure the surface of all electrodes to be the same and will have the same surface for ions to attach to. Size of electrodes The electrodes need to be kept the same size to ensure there will be an equal surface area for nickel to deposit on. The nickel sheet electrodes will be 10mm by 50mm long. This is measured using a ruler. Equipment Equipment such as measuring cylinders, power packs, wires will need to be the same. This is because different equipment would have different uncertainties, which may affect the final readings of the experiment. Equipment Thermometer NiSO4 solution Nickel electrodes 100ml beaker Resistor Power pack Ammeter Diagram Safety considerations Long hair needs to be tied back Appropriate footwear worn for laboratory experiments Safety goggles should be warn to prevent harmful chemicals from harming your eyes Don’t touch the electric terminals when the electricity is on to prevent shocks Reliable results To ensure accurate and reliable results, I will be undergoing 3 trials for each experiment. This is so I will then be able to calculate an average, thus my data will be more reliable. I will also maintain all the controlled variables and only varying the input of current. Method Set up the apparatus and circuit as shown in the diagram Fill a beaker with 100cm3 of nickel sulphate Weigh the cathode using the electronic balance and record the initial mass of it File the Nickel electrodes using sandpaper to remove any impurities Place each electrode pair into the beaker with nickel sulphate Attach the electrodes to opposite sites of the beaker (measure with a ruler the distance between, it should be around 4cm) by bending the electrodes it Adjust the current to 0.5 amps using the variable resistor Connect the electrolytes into the circuit by clipping on the wires and turn the power pack on Using the stopwatch, time for 2 minutes whilst looking at the ammeter to ensure the current remains the same After 2 minutes, turn the power pack off and take the cathode out. Wash the cathode carefully with distilled water and dry it with a paper towel Weigh the cathode again using the electronic balance and record the mass Repeat the steps 1 to 12 again for 1 amps, 1.5 amps, 2 amps and 2.5 amps Initial Mass of Cathode ( ±0.001g) Final Mass of Cathode ( ±0.001g) Change in mass ( ±0.001g) Average mass gained ( ±0.002 g) Data table The table above is a draft up of the raw data results table I will be using for my final readings from the experiment. It includes columns with headings, 3 trials, units and uncertainties and the average mass gained from the whole experiment. From these results, I can also draw a graph to easier represent the data and can also spot patterns or anomalous data that occur in the results. The actual theoretical mass of nickel deposited at the cathode can also be calculated with a few equations: Charge (C)= Current (A) x Time (s) Moles of electrons= Charge (C)/ 96500 Moles of Nickel= moles of electrons/2 Mass= moles x RAM The total percentage of random uncertainty can be calculated for my final answer in order to determine whether my experiment was fully successful and that the results are accurate. Wires Crocodile clips Stopwatch Sandpaper Ruler Electronic balance ________________ [1] Neuss, Geoffrey. IB Study Guide: Chemistry: Study Guide. [s.l.]: Oxford UP, 2007. Print. [2] â€Å"Faraday’s laws of electrolysis†. Encyclopà ¦dia Britannica. Encyclopà ¦dia Britannica Online. Encyclopà ¦dia Britannica Inc., 2012. Web. 04 Oct. 2012 .
Wednesday, August 14, 2019
Business organization and environment of Nokia
Business organization and environment of Nokia In this assignment, our group has decided to choose Nokia, a phone manufacturing company as our example and decided to write the aspect about the business organization and environment, organization structure and technology society of Nokia. â€Å"Connecting People†is the vision of Nokia. Now, Nokia phones is also recognize as the fifth most value brand in the world. The history of Nokia doesn’t begin with the production of phones instead it began with the production of paper in 1865 where the founder of Nokia Fredrik Idestam established a paper mill in south- western Finland. Then in 1992, Nokia decided to focus the company on telecommunication. According to, John Daniel (2008) Nokia is known for producing the best phones with latest technologies and now is the largest phones manufacturing company compare to the other competitors like Sony Ericsson, Samsung, LG and others. Nokia is a leading brand in the mobile phones world. In year 2005 Nokia sold billions of mobile phone and launches it’s most popular N Series phones, and now, Nokia have 35% shares in the market. Nokia phones offer phones that are equipped with different design and functions to satisfied different customers’ needs. Business Organization and Environment As Nokia is the world wide mobile phone company. By operating such a huge company, they have their slogan that is †Connecting People†, and have three aims; Speed of Anticipation and Fulfilling Evolving Customers and Market Needs, Strong Customers Recognition and Upholding A Solid and Positive /Relationship With It’s Stakeholders. What are the Business Organization and Environment of Nokia? Environment are divided into two main categories, Internal and External Environment. Internal environment is also known as the controllable environment. Internal environment composed of the elements within the organization, including current employees, management and especially corporate cultures, which defin es employee behavior. Although some elements affect the organization as a whole, others affect only the manager. Here is some examples of Internal Environment of The Nokia company, Employees are important to the company because they are responsible for the operating cores and daily works. Nokia company should motivate them and understand their behaviour and needs properly to as to determine the ways to motivate them. If their needs have being fulfilled, so they will be able to produce good work and results to the Company. Employee should also be provided training which is related to their work to ensure they are able to achieve good performance in the Company . Because of their good performance, the production output achieved will nevertheless, help to boost the sales of Nokia mobile phone. Thus , can also achieve the Income of the company for further growth. With more Income generated, the Nokia Company can use the money to upgrade the existing machine and employed more designers a nd engineers to produce more attractive plus sophisticated and high quality phone. This can prevent the customer to choose the others mobile phone company because of limited choice and bad qualities of the phone. Other than that, with more profits, Nokia Company also can send their employees for further training and gain more experience in manufacturing and designing the mobile phone.
Tuesday, August 13, 2019
Delivering Learning In Online Environments Essay - 14
Delivering Learning In Online Environments - Essay Example A more pragmatic thing to say will be that though online education is not a panacea for every academic void, yet it does facilitate the students, a viable portal to enhance their skills and knowledge if they do not afford to attend regular classes. The supporters of classroom education do say that regular classrooms are a better platform for imparting education as they allow the students to engage in interactions with their class fellows and teachers and analyze varied facets of the academic content they study (Weller, 2002). Besides classroom education nowadays is flexible enough to provide the students with varied time schedules and frameworks to allow them to add on to their academic achievements. The traditional campus environment does help the students to be disciplined with their curriculum and studies and to be prompt with their assignments, papers, and deadlines (Weller, 2002). It allows the students to avail the required help and academic framework to finish their assignments in a regular and professional manner. Besides, it is the face to face communication that makes the classroom education so special as compared to online education (Weller, 2002). The motivation and encouragement provided by teachers in regular clas srooms do make the students perform to the best of their ability. Yet, the thing is that the supporters of online education do tend to have valid reasons to support this mode of achieving an education. It has been said time and again that students happen to gain more if they have a vocational aspect to their academic growth. Thereby, online education is very flexible in the sense that it helps the students gain on many skills and academic qualifications while they are engaged in the career and vocational aspects of their life.
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